Practice Launch — PracticeRx Consulting
Flagship Program

Open Your DPC or Concierge Practice in 90 Days — With a Physician Who Has Done It.

The only end-to-end coaching program built specifically for physicians launching independent practices. Weekly 1:1 support, done-with-you implementation, and a proven 12-week system.

Book a Free 60-Min Discovery Call →
Who This Is For

This Is For You If…

✓

You’re serious about leaving insurance-based medicine and building a practice on your terms.

✓

You’ve spent months researching DPC or concierge medicine but can’t get traction on the actual steps.

✓

You want someone in your corner — not a course, not a template, but a physician doing this with you.

✓

You’re ready to open your doors within 90 days and want a clear, accountable path to get there.

The Problem

Why Most Physicians Stay Stuck

Most physicians who try to launch an independent practice get stuck in one of three places:

  • The financial model — not knowing whether their membership price will actually sustain the practice.
  • The legal and entity decisions — LLC vs. S-Corp, membership agreements, state DPC laws — without a clear answer.
  • Patient acquisition — getting to their first 50, 100, 200 members before the doors open.

The information exists online. The problem is it’s scattered, generic, and not designed for your specific market, specialty, or situation. You can spend six months reading and still not know what to do next.

The physicians who launch successfully are not smarter or better resourced. They have someone guiding them through the actual decisions — and holding them accountable to make them.

The Program

Done-With-You. Not a Course.

Practice Launch is a 12-week engagement. Every week, a live 1:1 coaching call. By week 12, your practice is open — or everything is in place to open it within days.

12
Weekly 1:1 Coaching Calls
90
Days From Start to Open Doors
1:1
Direct Access — Not a Group Program
The Roadmap

The 12-Week System

Three phases. Every decision made, every document built, every system activated — with you.

Phase 1
Foundation
Weeks 1–3
  • Model selection: DPC vs. concierge — final decision based on your market, goals, and financial picture
  • Financial model built and validated — membership price, panel size, break-even, revenue projections
  • Entity formation — LLC or S-Corp with real tax implications spelled out
  • State DPC law review and compliance checklist
Phase 2
Build
Weeks 4–7
  • EMR selection and setup — matched to your practice type and workflow
  • Membership agreement and legal documents — reviewed and finalized
  • Brand, website, and online presence — the minimum viable setup that converts
  • Pricing tiers and membership design — structured for retention, not just acquisition
Phase 3
Launch
Weeks 8–12
  • Patient acquisition system activated — employer partnerships, referral channels, digital presence
  • Pre-launch pipeline built — members signing up before your doors open
  • Operations and scheduling systems — so your first week runs smoothly
  • Launch week support — live check-ins as you open
What’s Included

Everything in the Program

✦12 weekly 1:1 coaching calls — 60 minutes each, every week
✦Legal, EMR, and operations playbooks built for your practice type
✦Custom financial model — your numbers, your market, your break-even
✦Patient acquisition system and pre-launch campaign
✦Membership agreement review or new template
✦Direct async access between calls for questions and document reviews
✦Done-with-you implementation — not homework you figure out alone
✦Pricing tiers and membership design structured for long-term retention
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Who You’re Working With

Dr. Ekene Ajufo, MD

You work directly with Dr. Ajufo — a practicing physician who built a DPC practice and has guided physicians through this process firsthand.

Not a business coach. Not a practice management firm. A physician who has made every decision you are about to make — and knows which ones matter and which ones don’t.

Every coaching call, every document review, every framework in this program comes from the reality of running an independent practice.

Practicing Physician DPC Practice Owner PracticeRx Consulting
Physician Results

What Physicians Are Saying

★★★★★

“I had been planning my DPC practice for almost two years. Working with Dr. Ajufo, I had my entity formed, my EMR selected, and my first employer conversation within six weeks. I opened on week 11.”

Dr. M.R., MD · Family Medicine · Nashville, TN
★★★★★

“The patient acquisition piece was what I was most afraid of. The employer partnership strategy alone was worth the entire program. I enrolled 67 members before my official launch date.”

Dr. A.L., MD · Internal Medicine · Phoenix, AZ
★★★★★

“I didn’t need more information — I needed someone to help me make decisions and keep me moving. That’s exactly what this was.”

Dr. T.O., MD · Pediatrics · Atlanta, GA
FAQ

Frequently Asked Questions

Plan for the 60-minute coaching call plus 3–5 hours of implementation work. The program is designed around your schedule as a working physician — not a full-time startup founder.
Yes — most physicians in this program are still employed when they start. The 12-week timeline is specifically designed for physicians building their practice while working.
The program serves primary care and specialty physicians launching DPC or concierge practices — including family medicine, internal medicine, pediatrics, psychiatry, and others. The framework is adapted to your specialty and state.
Some physicians need additional time past week 12. Continued support is available through the Monthly Advisory program.
Yes. Payment plan options are discussed during the discovery call. [Add your specific payment terms here.]
[Add your pricing here.] The discovery call is always free — book one above to get all the details.
The guides are self-serve resources — you get the roadmap and work through it yourself. Practice Launch is done-with-you: every decision, document, and implementation step happens with direct coaching support. If you want the map, buy a guide. If you want someone building it with you, apply for Practice Launch.

Ready to Stop Planning and Start Building?

The discovery call is free. We’ll walk through your goals and tell you honestly if this is the right fit.

Book a Free 60-Min Discovery Call →